The Guardian has released a very interesting article about the team soccer of my city: Athletic Club de Bilbao. A special team whose philosophy of development it’s defined by his players, only from the Basque Country. Simon James, the writer, reflect how this strategy it’s became in the being of the brand all over the world. And how this “culture” is an example, not only of branding, but also of risk, innovation and succeed. Indeed the Athletic Club de Bilbao was placed fourth in the last best soccer league in the world, Spanish league.

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