Global Brand & Communications Manager (France and Spain)
Currently in charge of the communication and brand strategy of the Exaprint Group (France and Spain) within the B2B and D2C market. I have an excellent eye for the transformation of objectives into strategies and the adaptation of these into actions to reach potential audience.
Besides being an expert in institutional communication and content strategies, my knowledge of the French and Spanish markets allows me to create global campaigns and adapt them according to their local characteristics (ATL and BTL). I am able to withstand pressure and am used to working on several projects at the same time.
PROFESSIONAL BACKGROUND
Global Brand & Communications Manager
2020-Present EXAPRINT Group (Cimpress BU)
- Lead and Coordination of the Brand & Communications team (France and Spain)
- Conception and planning of the global strategy in France and Spain
- Development of Inbound Marketing in France and Spain
- Budget management, definition and monitoring of KPIs and reporting
- Analysis of markets and targets
- Achievements:
- Management : Unification of the Brand and Communication team France-Spain
- Brand: +150% of awareness
Traffic and Aquisition
2016-2020 EXAPRINT (Montpellier, FRANCE)
- Design of the brand strategy and inbound marketing strategy
- Execution of multi-channel Brand, Product and Inbound Marketing campaigns (website, offline, SEA, SEO, SMO, Remarketing, Display, social networks, emailing…)
- Content Marketing Project Manager: Landing pages, content pages, magazines and white papers
- Start-up and development of the SEO strategy: on-page and off-page
- Definition and application of effective KPIs, reporting and monitoring
- Budget management
- Achievements:
- Inbound marketing: more than 600 white paper downloads per month
- Marketing campaign: 200% increase in the use of our e-learning courses during the VIDOC-19 crisis.
- SEO: +50% organic traffic in 3 months, positioning of 160 keywords in the Top 10 on Google, 60 of which are in the top 3.
Social Media Manager
2014-2016 EXAPRINT (Montpellier, FRANCE)
- Plan, build and maintain editorial calendar
- Community management
- Create weekly and monthly reports
- Subsidiaries coordination
PR and communications manager
2012-2013 VK Comunicación (Bilbao, SPAIN)
- Management of 5 to 10 customers simultaneously: IT, Industry and Consummation.
- PR strategies and media relationships development.
- Crisis and control strategies implementation: on and off line.
- Events, press conferences, exhibitions showcases and press tours organization
Content creator, journalist, audiovisual projet management
2002-2012 Medias (Spain and Italy)
- Team manager and video content creator
- Broadcast, web radio and content journalist.
EDUCATION
| 2015 |
Master Degree in Marketing and Digital Brand Strategy Management
IDRAC Business School (Montpellier, FRANCE) |
| 2014 |
Master Degree in Advertising and PR Management
ESIC Business School (Bilbao, SPAIN) |
| 2012 |
Bachelor specialization in Broadcast Media
Universitá degli Studi di Bari (Bari, ITALY) |
| 2006 |
Bachelor of Journalism
Basque Country University (Bilbao, SPAIN) |
COMPLEMENTARY INFORMATION
| Top of the class of Master in Brand Strategic Marketing and Innovation IDRAC Business School (Montpellier, FRANCE) |
